Which Factors Should an Advertiser Consider When Deciding on a Bidding Strategy For a Strong Q4?

Which factors should an advertiser consider when deciding on a bidding strategy? Stay tuned, we have your answer!

There is an average of 2.3 million Google searches per second. Over two million visitors PER SECOND! So how do you get in front of all of those eagerly awaiting eyes? Plain and simple, Google Ads. However, to run a successful Google Ad campaign, several considerations need to take place. The first of those is determining your bidding strategy.

So that’s where this question comes into play, “Which factors should an advertiser consider when deciding on a bidding strategy?” Continue reading for our full answer AND a solution to your advertising woes that we’re confident in.


WHICH FACTORS SHOULD AN ADVERTISER CONSIDER WHEN DECIDING ON A BIDDING STRATEGY

User Journey Complexities

Understanding the user journey complexities is a significant factor that is important to consider in any advertising venture. The customer journey is everything. If you make that journey too complicated where they have to click through too many different pages until they arrive at the purchase point, you will lose that sale about as quickly as it began.

It is all about understanding every touchpoint that your Google ad will have on a customer. You can maximize your clicks at every touchpoint by using more generic keywords and more extensive funnels. While this may seem fairly basic, it’s actually part of a more aggressive advertising strategy.

Looking for an eCommerce platform that will meet all of your aggressive advertising needs? Say no more, Shopify vs. WordPress: Which is the Better Website Platform for Ecommerce Businesses in 2022?

Auctions

The second factor that an advertiser should consider when deciding on a bidding strategy is the Google Ads auction. The ad auctions are used to select the ads that will appear on various content publisher sites. This ad auction takes place every time someone searches on Google or visits a website that shows ads.

Advertisers must first state the price they are willing to pay for clicks on the ad or impressions. Google then selects and ranks placement of the ads based on your bid, the quality, and the expected impact from your ad extensions.

So if you want your ad to be first up in that auction, your bidding strategy is everything.



Performance

We like to test out anything that we purchase, and that same mentality should go to Google advertising. So the final step of determining your bidding strategy is in two parts, test and analyze the performance of your past ads.

A/B testing is where you change just one variable of your ad, whether it be the Headline, CTA, visual, etc., and run both of the ads simultaneously. This strategy helps advertisers determine which ad performs better and how they should move forward. Of course, you should always test out a few options in the beginning before you launch the entire campaign.

Still in the advertising slump? Then, you should also check out our 7 Facebook Ad optimization tricks to get back into the groove.


FINAL THOUGHTS

We hope this has answered your question of “Which factors should an advertiser consider when deciding on a bidding strategy” and maybe even more. We know that getting started in advertising on Google can be an extraordinarily complex and mind-boggling journey but know that there are resources out there to support you!

Who can answer the question, “Which factors should an advertiser consider when deciding on a bidding strategy” and so much more about everything involved in eCommerce advertising?


Which factors should an advertiser consider when deciding on a bidding strategy? Stay tuned, we have your answer!

There is an average of 2.3 million Google searches per second. Over two million visitors PER SECOND! So how do you get in front of all of those eagerly awaiting eyes? Plain and simple, Google Ads. However, to run a successful Google Ad campaign, several considerations need to take place. The first of those is determining your bidding strategy.

So that’s where this question comes into play, “Which factors should an advertiser consider when deciding on a bidding strategy?” Continue reading for our full answer AND a solution to your advertising woes that we’re confident in.


WHICH FACTORS SHOULD AN ADVERTISER CONSIDER WHEN DECIDING ON A BIDDING STRATEGY

User Journey Complexities

Understanding the user journey complexities is a significant factor that is important to consider in any advertising venture. The customer journey is everything. If you make that journey too complicated where they have to click through too many different pages until they arrive at the purchase point, you will lose that sale about as quickly as it began.

It is all about understanding every touchpoint that your Google ad will have on a customer. You can maximize your clicks at every touchpoint by using more generic keywords and more extensive funnels. While this may seem fairly basic, it’s actually part of a more aggressive advertising strategy.

Looking for an eCommerce platform that will meet all of your aggressive advertising needs? Say no more, Shopify vs. WordPress: Which is the Better Website Platform for Ecommerce Businesses in 2022?

Auctions

The second factor that an advertiser should consider when deciding on a bidding strategy is the Google Ads auction. The ad auctions are used to select the ads that will appear on various content publisher sites. This ad auction takes place every time someone searches on Google or visits a website that shows ads.

Advertisers must first state the price they are willing to pay for clicks on the ad or impressions. Google then selects and ranks placement of the ads based on your bid, the quality, and the expected impact from your ad extensions.

So if you want your ad to be first up in that auction, your bidding strategy is everything.



Performance

We like to test out anything that we purchase, and that same mentality should go to Google advertising. So the final step of determining your bidding strategy is in two parts, test and analyze the performance of your past ads.

A/B testing is where you change just one variable of your ad, whether it be the Headline, CTA, visual, etc., and run both of the ads simultaneously. This strategy helps advertisers determine which ad performs better and how they should move forward. Of course, you should always test out a few options in the beginning before you launch the entire campaign.

Still in the advertising slump? Then, you should also check out our 7 Facebook Ad optimization tricks to get back into the groove


FINAL THOUGHTS

We hope this has answered your question of “Which factors should an advertiser consider when deciding on a bidding strategy” and maybe even more. We know that getting started in advertising on Google can be an extraordinarily complex and mind-boggling journey but know that there are resources out there to support you!

Who can answer the question, “Which factors should an advertiser consider when deciding on a bidding strategy” and so much more about everything involved in eCommerce advertising?



FAQs


Which type of automated bidding strategy is target return on ad spend (ROAS)? A Target ROAS bidding strategy is part of Google Ads Smart Bidding, which analyzes and predicts the value of a potential conversion every time someone searches for products or services that you’re advertising. So in reference to the Target ROAS bidding strategy, if Google determines that a user search is more likely to generate a higher value conversion, it will automatically bid high on that search.


When visibility is the campaign goal, which bidding strategy should an advertiser choose? If you’re focusing on a visibility campaign, one of these bidding strategies would be best: Target Impression Share, CPM, tCPM, or vCPM.


Why should an advertiser consider using responsive display ads? This is where they will automatically create ads sourcing your images, videos, headlines, logos, and descriptions. Because of the unlimited placement across the web, this offers a much lower overall cost compared to other ad formats.