Video has long been referred to as the marketing medium of the future, and now the future has arrived. As engaging visual marketing has quickly swept through our industry, you must keep up with the movement. If you are still not including video in your marketing plan, unfortunately, you will quickly fall behind in the journey to eCommerce success.
As typical with most eCommerce businesses, even if you don’t have a dedicated video production crew, many highly skilled companies can provide the video production services your company requires.
SIX REASONS WHY YOU SHOULD USE VIDEO PRODUCTION SERVICES
If you have already established your e-commerce website, you must utilize innovative and new tactics to generate significant sales.
According to industry experts, product videos have recently emerged as a feasible alternative for boosting the performance of e-commerce websites. This is how you should look at it. A good product video made by a video production service provider such as Bands off ads will raise awareness of your store and products and aid in the spread of your overall brand.
Still not convinced? This article will discuss six reasons why product videos (recorded by a professional video production services company) are crucial for your eCommerce business.
Standing Out From the Crowd
Now that digital marketing has established itself as a necessary component of modern commerce, we must acknowledge that content is king. A professionally designed, visually attractive, and content-driven website will provide a far greater return on investment than a simple, homemade site.
Incorporating high-quality photos and videos next to all of your product descriptions will significantly increase site traffic, and the resulting ROI (Return On Investment) will be noticeable.
Amateur photography will, without a doubt, harm your corporate reputation. If the pictures and videos on your website are of low quality, potential buyers may be deterred thinking that your items are of lesser quality as well.
Consider guiding your video production services agency through the process of capturing the spirit of your business. If you want a particularly gloomy video or a particular backdrop item for the shot, be sure to let them know in advance.
Boost Your Brand
One of the most significant advantages of making a product video is that it helps increase your business’s visibility.
What kind of image or voice do you want your target audience to take away? What distinguishes your company from your rivals, and how do you do this? What is your USP (Unique Selling Proposition)? Video marketing is a powerful tool for making your business stand out from the competition.
If this is the case, what is the compelling argument for customers to choose you over your competitors?
As your company’s brand recognition grows, more people will come to identify your company. When you build brand awareness, you may eventually transform it into brand loyalty and trust. If customers believe in your company, they will certainly not search elsewhere for a product or service.
Instead, you can attract more customers to your online store and retain them as long-term clients. By increasing client retention, you are also increasing your ROI. After all, attracting and cultivating leads requires a significant amount of time and work.
Explain Difficult Aspects of Products
It might be tough to inform clients about your new product or service at times, but it is necessary. What is the actual value of a video if a picture is worth a thousand words?
By making an entertaining product video, you may make something that is tough to explain more understandable to others. As an alternative to boring your consumers with a long explanation, you can simply show them through video.
You might, for example, demonstrate to consumers how a new product works. You may even utilize animations to keep people interested when a topic appears to be challenging to grasp. Consequently, you’re attracting and maintaining the interest of potential consumers.
If you’re still in the midst of eCommerce product research, make sure you check out Top 10 Mistakes in Ecommerce Product Research.
To raise awareness of a brand, search engine optimization (SEO) is a critical marketing technique. Your website will not show at the top of search engines such as Google if it does not have great SEO.
Google is a big fan of video material. According to statistics, firms that use video content receive 41 percent more online traffic from search engines than other companies do not.
When employing SEO, you must provide original material relevant to your consumers to appear at the top of search engine results pages. A product film that will enlighten them about your product and spark their curiosity is exactly what we’re leaning towards.
Blog pieces and infographics on your website might benefit from the inclusion of video material as well.
In order to develop a successful SEO plan, you must first understand the keywords that your consumers are using to find you.
Then produce a video that informs your consumers while also providing them with something of value. It is important not to oversell your products or services in your language. This process can be a lot to consider for someone who is already busy with many other aspects of entrepreneurship. That’s why video production services such as BandsOffAds can be so crucial for making these videos impactful and rewarding.
Grab Attention of Mobile Users
Video and mobile use are inextricably linked. 90% of consumers use their mobile devices to watch videos. Since the third quarter of 2013, mobile video views have increased by more than 233%.
Every year, according to YouTube statistics, mobile video consumption increases by 100%. Due to most viewers liking to watch videos on the move and with the increase of smartphone users, your video audience is only rising in size.
Additionally, according to Google, smartphone users are twice as likely as TV viewers to feel a sense of personal connection to brands that show video content or advertisements on their devices.
They are also 1.4x more likely than desktop viewers to feel a sense of personal connection to brands that show video content or advertisements on their devices.
As mobile video continues to increase in popularity, companies must be mindful of consumers’ unique personal experiences when using their smartphones. Consider providing them with a greater selection of video stuff to watch.
A mobile-optimized website is essential for any eCommerce business in today’s world. Read Out of the Sandbox Themes – The 7 Best for Your Website for our recommendation of the best theme builder for mobile-optimized sites.
Videos are Essential for Social Platforms
Videos outperform nearly all other forms of material on social media, from advertisements to instructions, and garner more excellent engagement rates than virtually all other types of content. Therefore, make sure that your video captures the viewer’s attention.
For example, on Twitter, tweets with videos are ten times more likely to receive ten times the amount of interaction as tweets without videos.
Facebook videosk have an average engagement rate of 6.13%, while Facebook postings generally have an engagement rate of only 3.6% on average.
TikTok, the newest video network, has the greatest average engagement rate posts of any social media site, according to the company. Furthermore, 90% of consumers claim to have discovered a company or product through YouTube.
WHY USE VIDEO PRODUCTION SERVICES?
It should be self-evident at this point that having a solid video marketing plan in place is critical to achieving success in the eCommerce industry. Using video production services for your business will attract more engaged customers and eventually lead to a greater level of trust built between them and your business. Now for moving forward, what sort of videos you should make next is something you’ll have to find out for yourself! Or maybe keep reading and the BandsOffAds can help you determine that solution as well.
BandsOffAds is a video production service that specializes in building videos for eCommerce businesses. Through this service, the skilled video production team behind Trillionaire E-commerce brings high converting ads that guarantee results! Past BeyondVideos customers have reaped in the benefits of using this video production service such as being able to more effectively sell products online, influencing consumer confidence positively, cutting down the time spent on outsourcing, and so much more!
BandsOffAds is for you ONLY IF:
You’re looking for a reliable service that understands and can speak to your customer’s needs.
You are interested in working with a team that genuinely cares about you and your business.
You want an easy ‘done for you’ service that takes the pressure off of you for keeping up with the ever-changing marketing world.
You need a team who knows the ins and outs of all things eCommerce and is skilled in producing high converting product videos and ads.